Portrait Perfect: 6 Tips for Choosing The Right Photographer

May 01, 2014  •  1 Comment

 

 

If you’re planning to create a new branding strategy for your business, having a great portrait to support your marketing collateral is key. But how do you choose the right photographer to work with? Typically, you’re looking at:

 

1. A friend or family member who has a camera

2. The photographer you used for your wedding or other personal work

3. An established chain studio that shoots various portrait styles

4. An independent, boutique studio that works specifically with Entrepreneurs and Small Businesses

 

All four options have unique advantages. Your choice will depend on why you’re hiring a photographer and what you hope to accomplish. Ultimately, there are 6 things to keep in mind when making the decision of who to work with:

1. What Are Your Goals?

The point of hiring a professional should be to help take stress off your shoulders. A good photographer will want to know what you want. Give them the details of your business and explain your goals. For example, if you like to DIY, you may want a high-volume photographer that gives you all digital files to process on your own. But if you need custom processing and a professional opinion, a boutique photographer may be the better choice.

2. What About Style and Quality?

If the images on a photographer’s website and blog resonate with you and get you excited, that photographer will produce the kinds of images you’ll love. Every photographer has a unique look. There is no right or wrong style of photography, so be sure to consider what works best for your needs.

Here are some questions to ask yourself when evaluating a photographer’s work:

  • Style: Are the photos Traditional, Journalistic, Candid, Dynamic?
  • Crispness: Are images in focus and do they feel alive?
  • Composition: Do subjects look natural and comfortable, or stiff and dull?
  • Lighting: Is the image well-exposed? Does the subject’s skin look good? Is there a sparkle in the eyes?
  • Retouching: Do the subjects look healthy and natural, or airbrushed and fake?

 

3. What Kind of Experience Do You Want?

 

Plenty of good photography studios get straight to work and have quick turn arounds, but may not be as fun to work with. On the other hand, a boutique studio may have an extensive process that takes more time and participation but will make for a more fun and customized experience.

 

4. Do You Get Along?

When you hire a photographer, you’re not just hiring a camera - you’re hiring a person. Its extremely important that you trust and respect your photographer and feel that you will work well with them. Your mood will always affect the quality of the images. Try to meet or schedule a call to ensure you and your photographer are a good fit.

5. How Much Are You Investing?

With photography, you often get what you pay for. There are excellent newbies and experienced professionals at all price points, but higher prices often mean a higher level of customization and professionalism. Don’t forget to ask for special pricing to suit your needs.

6. How Professional is ‘Professional’?

Check to see if your photographer belongs to professional photography organizations or is otherwise accredited. She should also have some sort of contract for you that describes services, sets expectations, and protects everyone’s interests (at the very least, she should be insured and paying taxes).

Ultimately, no matter who you work with, you’re taking a step in the right direction by choosing to invest in a great new portrait to support your brand. By doing justice to your image, you’re boosting business in the long run.

As you're deciding, A De Vos Photo, Inc. would be happy to help you through the process - feel free to set up a complimentary 30 minute breakthrough call today to get started: https://www.timetrade.com/book/438QG

Photo by: Aria Isadora

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Comments

2.Erika Brady(non-registered)
It seems like these days almost anyone claims they are a professional photographer, so I have had a difficult time knowing who I can really trust to take my pictures. I am in theater and frequently need updated portraits and head shots to add to my resume. I will look for a contract in the future with someone I am looking to hire- that way I can be sure I understand their expectations and know they are reliable.
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